Digital Marketing, Social Media Marketing, Startup

Social Media Marketing Strategy for Startups in 2018


Social Media Marketing Strategy For Startups – Social media universe is a great place for small businesses. And if you are not clear about how to do digital marketing with social media management tools, you must be short of funds, time and manpower. It is very important to have a social media marketing strategy for startups because without strategy you could be lost in the existing large place where tons of opportunities are waiting.

Social media marketing strategy for startups in 2018

It is an important aspect of promoting your startup. In order to set up an effective social media marketing strategy, a basic understanding of the relationship between business and social media is needed.

So Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more and more are joining everyday. You might be surprised that more than 50 percent of small business owners only in the U.S. rely on social media marketing as their primary digital-marketing technique because of its effectiveness for finding and connecting with new customers. It  also doesn’t cost an arm and leg to use like some traditional marketing methods.

If you haven’t already, it’s time to join the many small business owners who are using social media to build awareness, drive sales, and gain new customers. This collection of  social media tips for small business will have you well on your way to do just that.

To help you learn the benefits of using social media for your small business, this article gives you brief idea of

Social Media Marketing strategy for startups – This article provides you with all the necessary tools to build a strong social media marketing presence for your small business.


10 Action Steps to Start with Social Media Marketing

1 Start with a Plan

Just like your business needs a plan, the social media marketing too needs a plan. So your social media actions has to sorted by carefully crafted strategy.

To start a plan you must –

  • Set social media goals and objectives

Focus on factors like leads generated, conversion rates, and web referrals. Use the S.M.A.R.T goal framework—goals that are specific, measurable, attainable, relevant, and timely—when establishing your social media goals.

  • Conduct a social media audit

This means determining who is already connecting with you on social, which networks your target audience uses, and how your social media presence measures up against your competitors. Here’s our social media audit template to make this a cinch.

  • Create or improve your existing accounts

After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. If you already have existing social accounts, ensure they’re updated to reflect your brand values.

  • Find inspiration

Look at what content those in your industry are already sharing, and use social listening to discover insights about appealing to prospects and setting yourself apart from your competition. It’s also advisable to look at industry leaders (Nike, Coca-Cola, Amazon, etc.) to see what they’re doing right and how to implement those tactics in your own strategy.

  • Create Social media calendar.

This is an essential part of your all-important content marketing plan. It should include the intended dates and times that you want to publish Facebook and Instagram posts and tweets, as well as any other social media content.

  • Test, Evaluate and adjust your strategy

You should be constantly fine tuning your strategy based on performance metrics. Analyze things like number of clicks per post, the reach of your social campaigns, and the number of page visits resulting from social— then adjust and improve based on this data.

2. Decide which platforms are right for you

Not all social media platform will be suitable for your business, goals and objectives you have set. Following are the most popular platforms

Facebook

The world’s most popular social media network with more than 2 billion users as of September 2017, it features the largest number of regular users, making it the most appealing network in terms of sheer reach. For more, check out our definitive Facebook marketing guide for business.

Instagram

Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: How to Use Instagram for Business: A Complete Guide for Marketers.

LinkedIn

The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.

Twitter

Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.

Snapchat

A disappearing content platform that’s especially popular with younger demographics. Here’s everything you need to know about using Snapchat for business.

YouTube

An excellent resource for brands who have the resources to take advantage of the popularity of online videos. Learn more about using the platform with our post 18 Smart Ways to Promote Your YouTube Channel.

Pinterest

What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website. Learn more in our comprehensive guide to using Pinterest for business.

With this information, you can begin the process of whittling down which social sites make the most sense for your business. It could end up being one, some, or all.


3. Know your audience

Determining which category of your audience is very important in your marketing strategy. Without this information, you are unable to communication the proper message to them.

You have to know the things like age, gender, location, problems, goals, average income, etc.

One of the best ways to conduct successful market research is by creating audience or buyer’s personas for your customers. You can create an audience persona by:

Collecting data like demographic from social media information or groups, conducting surveys, focus groups, and your customer interviews.

Look for trends within this data (behavior, ages, occupations) Establish their problem points and find what are their goals.

You can use these points to find the information of people with whom have to make your audience.

4. Use social media to promote and sell your products

Using social for promotion of products is not as easy as simply tweeting about your brand every once in awhile or using Facebook advertising. You need a strategy in place to optimize your results.

You have to use each social channel according to its strengths and benefits.

For example, if you’re selling T-shirts or jewelry, your best bet is using Instagram or Pinterest due to their image-centric nature. If you’re an apparel, beauty or jewelry retailer in the U.S., you now have the ability to tag your images in Instagram, so detailed product information, as well as a link back to your site, appears alongside the image.

Similarly, on Pinterest, small businesses can sell their products directly on the site, (thanks to Buyable Pins) allowing customers to make a purchase in only a few clicks.

5. Incorporate images, videos, and graphics whenever you can

Visual elements are truly very important when creating the content. More than 60% of the marketing people always use the visual content rather than mere text to engage more people on the social media.

Use of images, videos , GIFs, memes can make your content very informative and interesting to your audience. You should always make use of relevant images and videos wherever necessary you think.

6. Choose quality over quantity

It is the most important rule of thumb. What you don’t have to do with content posting over all the social media platforms. You have to put quality content rather than putting it to the large amount audience But there’s no benefit to spreading yourself too much.

Gradually you need to scale up your brand. When quantity increases, quality usually drops because you’re more focused on quotas: a certain number of tweets per week or a certain number of Facebook posts per month.

Instead, focus on quality over quantity. Go where your audience is and deliver them value. You’ll be rewarded for it.

If you’ve done your research and created audience personas, you should know which platform(s) your target customers prefer. Focus your efforts there, sharing quality content that solves their problems, makes their lives easier, entertains them, etc.

Remember the Pareto Principle: The majority of your social content shouldn’t be promoting yourself, it’s about adding value for the audience.

7. Use the right Social Media Marketing tools

Social media marketing tools or automation tools are very useful to Save time and effort that make social media easier.

In 2017, the average daily time spent on social media by users was 135 minutes. Running a small business demands your time and attention in many other areas—you can’t afford to get sucked into social longer than you have to.

To streamline your social media marketing, it’s helpful to use a social media management solution tools like the listed below to increase your productivity. Here are just a few of the social media management tools that are designed to make your job easier:

  • Social Matrics Pro
  • Buffer
  • Sprout Social
  • BuzzSumo
  • IFTTT
  • Post Planner
  • Social Clout
  • SocialOomph
  • Canva
  • MeetEdgar
  • Oktopost
  • Tagboard
  • Bitly
  • Tailwind
  • SocialPilot
  • Followerwonk
  • Social Champ
  • eClincher

These Platforms offer the integration that allows you to manage your presence on major networks like Facebook, Instagram, YouTube, and LinkedIn from a single dashboard. These  also have some of the apps in the Apps Directory.

Social media monitoring and social listening. This allows you to keep tabs on different conversations across multiple social networks from one dashboard. You won’t have to switch between browsers and tools again.

Engagement. With these tools, you can quickly respond to messages, mentions, and comments across channels with a single click—on a single dashboard. You can also create, import, and share lists of those people whose engagements your brand most values, whether they be influencers or important customers.


8. Monitor and respond to all social media conversations around your business

Social media can act as a stand in for the face-to-face conversation in today’s digital world. Responding directly to the audience allows you to humanize your brand. Fail to engage your audience and they might think you’re not invested in what they want. And that’s not good for your bottom line.Quickly answering i.e. within 24 hours, the queries of your audience is one way to communicate with them and enhance the user experience.

Social media engagement also offers an opportunity for you to demonstrate your brand’s unique personality.

Replying with a bit of humor with helpful information and all the while showcasing your business’ expertise will effectively put your brand on the top. Using photographs of you and your employees at work is also an effective way of connecting with the audience, as data shows that image-rich social content drastically increases engagement.

9. Schedule content to free up more time for engagement

Sharing relevant content is important, but it shouldn’t get in the way of the time you need to actively engage the audience. Free up more time for engagement by using social media tools  to schedule hundreds of posts across multiple social networks.

10. Find inspiration from successful brands and those in your space

Get inspired with the most of the successful brands. Learn from them. There’s no shame in using winning strategies on social that other brands have used to great effect. Taking inspiration from established brands on social media and experiment with some of their tactics on your own channels would be helping for you.

You can also monitor and take inspiration from what your competitors are doing. If you see a great idea, you can adapt it for your own campaigns.

So these action steps are important. I hope these action steps will help you to achieve social media marketing strategy for your startup in 2018.

Write comments if you have new suggestions.

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