Business, Digital Marketing, Startup Directory

How To Choose A Business Name?

How To Choose A Business Name?

What is in name? Yes, the question is right. Answer is , A Lot! When it comes choosing a great business name. But how to choose a business name? Lot of things depend on Company name. Selecting the right business name for your startup is tricky task. When it comes for starting a business, the difficult task it to select the business name. It takes our efforts and energy to pick the perfect business name that fits in our business concept, mission and vision.

The company name or business name can make or break your business. Best business names are brand creators for your business.

When best business names chosen with right policies it can sky rock the business or wrong one can doom it to obscurity and failure.

Ideally, the business name should convey the correct message, expertise, ethics and culture of the products or services. There are few rules or tips to select the business name.

Search the Basics

Go back to the initial concept of your business. Think about how to choose a business name?  Consider your Mission Statement, Business Plan and Unique Selling Proposition. Think about your clients and customers. Then go ahead for choosing a business name.


Ask yourself questions

  • What services or products you want to sell to the perspective clients?
  • What message you want to give to your perspective customers?
  • What are your priorities in selecting the business name?
  • What are your products and Services?
  • How the pronunciation of business name should be?
  • Is your business name directly related to the products or Services?
  • Does the length of the name matter? Do you want short name or long name?
  • What do you want people to think and feel when they see your business name?
  • Do you want to include LLC or Inc. in your business name?

Check the names of your competitors. Choose a business name that not only appeals to you but also to the customers you are trying to attract. Choose familiar and easy to remember names. Don’t pick long or confusing names.

Be Creative and Innovative

Find some of the creative ideas about the word from the language dictionary. Add ideas and imagination around you. And create the coined name. Some words created do not have actual meaning in the dictionary. But they may sound meaningful for your business. Some words may give meaning to your services and products. You can use existing spelling of the word and create some words that may be relating to your business. Get the list of potential names, relate it to your mission and vision and pick the word. If you want to have more ideas you can use Business name generator.

Check the Availability

After you have searched for the field to multiple names that are memorable and expressive. Now you are ready to do a trademark research. Every business name need not to be trademarked, till your Government authorities give you the go-ahead and you aren’t infringing on anyone else’s trade name.

But here you should consider hiring a professional trademark company that provides you the service in selecting the trademark. And at least the trademark search firm will make sure your new name doesn’t infringe on another business’s trademark.

Another search you need to do is of your availability a domain name, if you want to have a website to promote your company, products and services. You need a website. Your business name should be similar to that of domain name. If your business name is not available as a domain, you may need to use modified domain name with an abbreviation, hyphens, or an alternate top level domain (such as .net). Or you have to search for better domain name that may be available.


Register the Company

If you want to have a limited liability company or a corporation or a limited partnership company, you will need to register the business with government authorities. This is when your business name will also be registered. If your business is a sole proprietorship or a general partnership, you generally don’t need to register your business entity with the central government authorities, but instead through the city where your business is located.

Choosing a business name is a lengthy process, but still it is worth the time you spend to do it. Once you have selected your business name, not only have you made a significant step toward officially launching your new venture, but you have also started branding your business and carving out your own niche in the small business world.

Hope you have liked the article. Now you have an idea about how to choose a business name. Comment below for any new ideas if you have.

2 Comments

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